This video reminds me of a report I watched in the Obama/McCain elections. In it, a reporter did some door to door canvasing of how people are going to vote. He went to the door of a senior couple and asked the wife. She was unsure and yelled back in to her husband who responded, "The nigger!"
She told the reporter, "We'll be voting for the nigger."
The story then became about how McCain can't even rely on the racist white vote to win, ignoring the important point that no self-respecting racist would ever vote a black man in as president. Were these people ignorant? Yes. Were they bigoted? Yes. Were they racist? Not really. Unless it makes for a fun angle in your story.
After watching those videos i have to agree I don't think his comments were racist. Ignorant and bigoted, yes, but when you grow up in times where that is acceptable and have a limited education, old habits die very hard.
All that said, the guy is still a hat rack.