plex]Why do we play every WoW clone when we have WoW? It's something that that at least feels fresh and new. New map, new exploration, new victims. Shrug
Well dayz has about 4 new maps that nobody has ever played. I highly doubt it's because of the new map or exploration. 1.3 million people play dayz, so its not new victims either. So I guess the only reason is because it's Fresh and New.
..or the real reason is because gamers are highly susceptible to marketing and easily sold to.
