I don't disagree with them getting shitty reviews, mainly because it's going to be a bunch of WoW Heads writing the reviews. As for advertising, it sells everything. It sold Age of Conan, and ran out of pre-orders to be exact. Regardless, not every hardcore gamer knows of this game. With 15000 people playing (counting total members in guilds), I can see a lot more jumping in to play. I know a lot of my friends who are heavy PK/PvP players, that are waiting on the NA release. I told them that would be best, sense they are chucking new things into the game each week, or making improvements.