alternative forms of progression to achieve end game in any aspect of the game available (pvp, crafting, asset destruction, thievery, etc). otherwise it feels like a subpar grind/treadmill that may be fun but not a primary focus making things that seem mundane to some people even more worthless to invest time in
something mildly different to look at..swords and spells are getting pretty old..i'd like to see some post apocalyptic pvp MMO's sometime in the next few years..be it mad max style, fallout style, or even something in the realm of dune style.