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?Everyone needs motivation to fight each other.?
We had some plans for this, however, I think I?ll make sure this gets boosted on ?importance? in the PvP department.

I'd like to add a little to this point. Shadowbane worked because of the forums and the lack of moderation with in game tells. People forged their persona on the forums and the differences that developed because of it were settled in game. Everyone said that the forums wer almost a game unto itself. I know a couple of people that continued playing SB merely to exact revenge over a slight that happened on the forums months before. It ties in with the freedom aspect, if you allow players to provide their own content the game will run itself.
WoW screwed up in the fact they continually remove any sort of conflict. You can't talk to the opposite faction (even if you could I imagine it'd be very very moderated) and then they introduced cross realm BGs thereby removing any sort of "community" feel for your server. My first toon I leveled to 60 I kept track of people who camped me. When I hit 60 I went and got my revenge, multiple times. After BGs and the cross realm BGs theres only the honor to be had from the kill, nothing more.

So true, the forums were a big part of SB and so was communication. Not to mention exploiting unloyal players in other guilds.